By channeling transformative marketing and powerful brand voice, NEXTracker drives awareness about its machine learning control system, TrueCapture
FREMONT, Calif., October 23, 2018 — NEXTracker™, a Flex company, has been chosen as The Cleanie Award™ recipient for Best Integrated Media Campaign for its multichannel approach to introducing and promoting the TrueCapture™ Smart Control System for solar trackers. The Cleanie Awards program selected NEXTracker for raising the bar with its creative marketing program, which used digital explainer content, social media, industry events, podcasts, advertising, webinars, and “snackable” videos and animations to educate target audiences on TrueCapture’s machine learning control optimization software. Other 2018 Cleanie Award winners include GE Renewable Energy, Greensmith Energy, CohnReznick Capital, SolarEdge, Renewable Energy Systems (RES), among other notable renewable global brands.
From its launch at Intersolar North America 2017, the TrueCapture campaign has focused on marketing NEXTracker’s industry-leading innovation in smart control and yield enhancement technology to the global solar community. Playing to the strengths of different media channels with cohesive and highly targeted messaging, the campaign garnered millions of impressions and hundreds of thousands of clicks across social media, the company website and trade publications, resulting in massive online and direct customer engagement.
“Compared to the vast marketing sums available to my counterparts in the oil and gas industry, solar and renewables B2B marketers have to be very resourceful with far smaller budgets,” said Kristan Kirsh, senior director of marketing communications at NEXTracker. “Winning the Cleanie Award is a wonderful recognition of our team’s collective efforts, including those of our talented creative agencies, Kiterocket and Edelman PR.”
TrueCapture’s disruptive technology is a first-of-its-kind intelligent, self-adjusting tracker control system that continuously refines the tracking algorithm of each individual solar array in response to existing site and weather conditions. The award-winning TrueCapture, is proven to deliver 2-6 percent energy gains and enables solar power plant owners to maximize system performance and increase the lifetime profits of their assets. For more info, watch the explainer video here.
“The Cleanie Awards set out to identify the unsung movers and shakers in the industry, from the top of the Fortune 100 list to hot startups, pioneering individuals and high-impact advocates,” said Elyssa Rae, program director of the Cleanie Awards. “NEXTracker exemplifies the type of innovation and leadership that we are seeking in an award winner. The company’s accomplishments serve as an inspiration to the broader cleantech industry.”
The Cleanie Awards program is the first comprehensive awards program exclusive to the cleantech industry. The program, in its inaugural year in 2018, seeks to recognize innovative excellence, business leadership and superior outreach campaigns. Nominations were submitted from individuals and organizations of all sizes and across many facets of the industry. NEXTracker was selected by a cohort of judges and leaders representing a cross section of the cleantech and renewable energy sectors, including Village Capital, Black & Veatch Management Consulting, Energy Storage Association (ESA), WRISE, ACORE, RE and Rubicon Infrastructure.
A full list of winners can be found here.
NEXTracker, a Flex company, advances the power plant of the future with smart solar tracker, energy storage and software control applications that yield additional energy, optimize performance and reduce costs for project and plant owners. As the number-one tracker supplier worldwide with over 15 GW delivered or under fulfillment, NEXTracker is globally recognized for delivering smart and connected energy solutions for hundreds of projects across five continents. Headquartered in the San Francisco Bay Area, the company has offices in Australia, India, Latin America, and Europe. For more information, visit NEXTracker.com and follow the company on Twitter and LinkedIn.
About The Cleanie Awards
The Cleanie Awards is the first comprehensive awards program exclusive to the cleantech industry. It generates much needed visibility for innovators and disruptors in the industry that are creating life [and planet] changing solutions. The campaigns recognized by the award program aim to influence public opinion about technologies delivering on the promise of a clean energy future. For more information, visit our website at www.thecleanieawards.com. Follow us on Twitter or Facebook at @CleanieAwards and on LinkedIn.